Beijer Electronics announces the signing of a new UK distributor, TLA. The signing of TLA is a stepping stone in the continuing growth of Beijer Electronics in the UK market and follows the company’s expansion of their direct sales staff earlier this year.TLA will market and support Beijer Electronics’ range of HMI (human-machine interface) products which includes operator panels, HMI software and industrial PCs for industrial and rugged environments.
Partnership for customer benefit
Richard Ainley, UK Sales Manager for Beijer Electronics, comments: “TLA are an excellent fit to Beijer Electronics and the UK operation, which is now expanding very rapidly. TLA’s extensive sales force will have a positive impact in the UK market place and they will add value to the products by offering ex stock delivery, technical support and even full project design and programming."
TLA was founded in 1998 and now employ over 40 people. The company operates with customer service in focus, and TLA offer tailor-made supply chain solutions to fit the customers’ requirements. Signing this contract with Beijer Electronics, TLA will have a complete offering in the automation segment.