DigiKey Unveils Updated Logo and Brand
Brand refresh reflects company’s evolution and commerce leadership position.
DigiKey, unveiled an update to its brand system including a refreshed logo, updated color palette and typeface, tagline, simplified name and updated brand voice. The new look was debuted at the EDS Leadership Summit in Las Vegas and will roll out throughout 2023.
The updated logo and brand system is an evolution of the company’s historic look that allows for design flexibility across digital platforms while reinforcing an engineered feel in a more modern, timeless way. It was designed to emphasize progress and connection with suppliers and customers while reflecting DigiKey’s digital-first, forward-looking perspective. The refreshed brand identity also features a simplified company name to better reflect its deep technical product and digital solutions portfolio.
DigiKey partnered with Lippincott, a global creative consultancy, to refresh the brand’s iconic elements while conveying modernity.